Tablets are going mainstream. More 3G subscriptions but less calls and SMS…
iPad 2, Samsung Galaxy Tab, Motorola Xoom, Notion Ink Adam, ASUS EEE Pad, Dell Streak / Looking Glass, Archos, Acer Iconia, LG Optimus Pad, Viewsonic ViewPad, Kno, Hannspree Tablet, etc. The list goes on and on. 2011 will be the year the tablet went mainstream. Thank you Steve Jobs!!!
Although a good percentage of tablets will come with 3G connectivity, and even 4G future-expandable connectivity, does this mean that telecom will get another cash-cow? I do not think so!
Yes operators will sell another SIM and the associated monthly data charges. But with people having to buy multiple SIMs, they will want to see discounts. Users will want plans that focus mainly on data. This means to have price plans that reduce calls and SMS monthly costs to the minimum. The idea is that they would use their phone to call and their table to surf.
However what is likely to happen is that users will come into situations where they want to communicate with people from their table. Since calling and sending an SMS is too expensive with their tablet data subscription they will install more and more instant messaging and VoIP apps. Pretty soon users will get accustomed to use video chat instead of just voice calls.
The end result will be a boost to IM, VoIP and video chat apps. If you use them on your tablet, then you are more likely to also start using them on your iPhone or Android. The final result might be that subscription revenue goes up for the operator but call and SMS revenue goes down significantly as well. Perhaps the overall outcome in revenue is positive but the final result is that at the end of 2011 operators are seen as data plan providers, a.k.a. bit-pipes.
There is no quick fix for the operators. Launching some operator-build tablet apps will not reverse the curve. Nobody wants Faceclone or SMSitter. People want the real thing.
A drastic shift is necessary in the operator to form part of this new eco-system, see long-tail telco.
Telruptive is changing focus…
- Hadoop for Real-Time: Spark, Shark, Spark Streaming, Bagel, etc. will be 2012's new buzzwords
- 10 ways telecom can make money in the future a.k.a. telecom revenue 2.0
- Disruptive Innovations that can Kill the Telecom Industry
- 5 Strategies for Making Money with the Cloud
- New NoSQL and similar products to keep on the radar.
- Are telecom operators like stamp vendors in a world of email dominance?
- Become your own mobile broadband operator
- The next big thing after cloud computing: PEERCLING...
- Trident Storm, Real-Time Analytics for Big Data
- Scaling Machine Learning
The Top Blogs
Want to reproduce a Telruptive post?
- Canonical/Ubuntu will be demoing the power of Juju by applying it to telecom. Every one is talking about NFV. Juju allows Instant NFV. Chec… 2 weeks ago
- #Canonical #Ubuntu Enables #InstantNFV goo.gl/dDIy2n 3 weeks ago
- Making the World More Secure, Instantly… wp.me/p144kK-gY 2 months ago
- The Ryanairs Of Telecom are Here... wp.me/p144kK-gJ 2 months ago
- The next decade of innovation: ubunt.eu/WjqJmd 3 months ago
- December 2013
- November 2013
- September 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
All the contents of the Blog, EXCEPT FOR COMMENTS AND QUOTED MATERIAL, constitute the opinion of the Author, and the Author alone; they do not represent the views and opinions of the Author’s employers, supervisors, nor do they represent the view of organizations, businesses or institutions the Author is a part of.
The Author is not responsible for the content of any comments made by the Commenter(s).
While we have made every attempt to ensure that the information contained in this Blog has been obtained from reliable sources, the Author is not responsible for any errors or omissions, or for the results obtained from the use of this information. All information in this Blog is provided "as is", with no guarantee of completeness, accuracy, timeliness or of the results obtained from the use of this information, and without warranty of any kind.