I was expecting the announcement a lot sooner. I made some slides about a similar concept some months ago (I called it the iCar) and presented them to one of the largest car parts manufacturer. Unfortunately car manufacturers have been very slow in adopting new innovations. At least one car manufacturer has entered the 21st century. Ford has created OpenXC, an Open Source hardware and software solution to interact with your car. OpenCX = Arduino + Android + Car Interface. Developers will be able to use their Android to read information from the car. You can read the angle of the steering wheel, vehicle speed, location, accelerator pedal position, brake pedal position, engine speed, odo meter (distance travelled), fuel consumed, fuel level, head lamp status, high beam status, ignition status, parking brake status, transmission gear position, turn signal status, etc.
At the moment you are not able to interact with your car unfortunately. It would be good if OpenCX could offer real interaction. Think about the possibilities of:
1) Parental control apps – my teenage child will not be able to drive more than 120km on the highway and 50km in the city center and I can tell them not to go to certain neighbourhoods.
2) Personalization – my car adapts to me. If I am alone in the car the car radio blasts out hits from the 90s, the motor goes into sportive, inside temperature goes to 21, etc. If my family is present, children music, comfort driving, temperature 22.5, etc.
3) Predictive Maintenance – my car tells me that there is a problem, finds the garage that has the spare parts in stock and schedules an appointment based on my calendar’s availability.
These are just one of many ideas. The main thing is that entertainment, personalization and third-party services will get an enormous boost if open hardware, open software and creativity are allowed to enter your car…
Maarten is currently looking for new challenges as a senior executive, expert in value innovation and using cutting edge technologies to generate new revenues. Contact him at maarten at telruptive dot com.
The dotcoms of this world generate massive amounts of web server logs. Users upload files. Make comments. Vote on items. All this data is unstructured data. Google has just pushed the bar higher with their Google instant that is able to change almost instantly* their search results based on real-time data changes. Percolator is the real-time indexing that makes it all possible. Really impressive to see indexes change almost real-time for a company that moves daily 20 peta bytes of data [= almost 30.000.000 CDs].
So if Google is able to index all our web data, what about our voice and video data? Google Voice brought voice transcription to the general public. Voice transcription is based on machine learning. Every time a voicemail is incorrectly transcribed, users are able to “teach” Google how to do it right. This will make Google’s voice transcription quickly the best trained in the world. From there it is only a small step to also connect it to all Google Voice calls. Next step is to index what you say. Real-time indexing is key to interpret this vast amount of new content! So not only when you send a Gmail message talking about a trip you are planning to Paris, will you get advertisement from travel agents, but also when you talk to your friends about the trip.
Can Google go any further? Yes of course. Don’t forget Google Talk and Android. Two more sources to get voice data from. Google Talk can be used now. Android probably only if you use Google Talk or Google Voice on your mobile given the excessive data charges you would get if you would send “normal circuit” calls to Google.
Where are today’s limits of image recognition? Especially in videos? Taking a video with an Android phone and uploading it to Youtube could also mean that GPS data of where the video was taken could be included. Google Goggles ‘ technology could then find out what it is you were doing. Probably not possible today but let´s wait some months…
What this means is that Google will very likely be able to subsidize more customer services if you are willing to trade-in some extra privacy. “Free” calls and even video calls for Android will definitely set it apart from iPhones, Nokias, etc. Google would need to subsidize wholesale interconnects to other providers, which are not that bad compared to end-user prices. But could marketing dollars also subsidize a monthly data plan? If yes then Google could become an MVNO and offer free phone and data services. This would be a killer feature to subscribe to Google Voice on the mobile. Killer in both senses, but not the positive sense for operators…
Where does this leave operators? Again a piece of their voice and SMS pie will disappear. But also a large piece of monthly subscription fees. Today there is very few operators can do to defend themselves if they don’t change their own rules. Every operator that thinks their assets are sacred, RFQ’s will bring innovation and scalability is about writing a large check to Oracle, will likely suffer. Those that are willing to experiment with disruptive innovations and are open to discuss the previously unthinkable, still have a window of opportunity…
* There are delays between the time a page is updated and the new results being visible due to crawler and indexing delays so real-time indexing does not mean real-time search results.