Let’s assume a new telecom competitor is entering the European market: RyanCom. Similarities to RyanAir are purely fictual
1) The Network
Instead of building expensive antenna networks RyanCom would make deals with Cable operators to put Femtocell equipment in cable modems and as such cheaply get coverage in major cities. Everybody that would switch to a Femtocell modem in their home or office would get 6 months of mobile usage for free.
Ryancom would have an agreement with the smallest operator in every country to sublease capacity if a Femtocell is not available.
2) Target User
iPad, Tablet owners, Websurfers, Roamers, etc. Ryancom would allow one data plan for the whole of Europe. Since the bulk of the traffic would go via Femtocell, better access costs could be provided. €5-10-15/month to have €5-10-15 Gigabyte/month.
3) Backoffice systems
All backoffice operating and business systems would be running in a cloud and open source is heavily used. Since there are only a limit number of data plans, there is no need for a billing system. SaaS like Zuora are enough. Google Apps and Salesforce would also be heavily used.
4) Social aspects
Social aspects would be very important. There would be competitions going on for which subscriber can convince more friends to join RyanCom. There is no helpdesk in the traditional manner. There is community support just like GiffGaff.
The End Result
RyanCom would be able to gain young data-intensive and roaming subscribers. They will see RyanCom initially as a second provider for their tablets. Little by little RyanCom could become their first provider when Skype and other applications become common use to make mobile calls.
RyanCom might be a fictional company but operators should be warned that fiction and reality might be just a matter of time…
Google Voice has changed the mobile broadband industry in just three months. Who would have thought that Google would start offering free mobile broadband and even give away 10.000 free mobile phones and access points?
It all started with a small governmental change in the summer of 2011. After years of lobbying, the New American Foundation convinced the US government to open some of the previously military spectrum to free wireless communication. The New American Foundation chairman, Eric Schmidt, declared the act a step towards universal broadband access.
Two days before the new spectrum was opened on January 2012, Google surprised the world with the announcement that they would give 10.000 free Nexus Goomax phones if people installed a new sort of device at home called the GooPoint.
The Goopoint turned out to be a new generation of a femtocell network device that was on one side connected to fixed broadband and on the other side was a Goomax antenna.
Goomax, the next generation of wireless connectivity improves on the WiFi and WiMAX standards by allowing Google´s servers to remotely and dynamically control the network and the different Goopoints, a.k.a. Cloud-based network management.
The end result is that the US in two months time had an extra mobile network provider. However this network provider did not install any antennas. Neither did they pay expensive spectrum licenses. The new network was formed by home devices that allowed people within 5 kilometers to connect to mobile broadband for free. Goopoint owners that contributed fixed broadband capacity could earn points and exchange them afterwards for Android Apps among others.
Disclaimer: This is an invented story but could one day become reality.